As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to...

Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid prol...

With Ring-Back Tones (RBT) becoming more popular everyday, especially in areas outside the U.S., the Mobile Marketing Association (MMA) has published a new whitepaper detailing the appropriate opportunities and considerations when working with the co...

In the past, CBS has invested heavily in the development of their mobile sports presence. And building upon last year’s successful mobile coverage and corresponding iPhone app for March Madness, CBS is rolling out a host of new developments for...

As millions of eyes were tuned to the Oscars last night, the stage was set for one man to use the massive platform for a unique SMS call-to-action, whether the show’s producers wanted him to or not. During the acceptance speech for winning best...

Want to find local food and drink deals? Cellism hopes you can wait to appease that growling tummy and use their new MealDeals iPhone, Android and Blackberry smartphone app to save money before spending your cash and filling your belly. The app is th...

For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t q...

Carrying around loyalty cards for different stores can be a pain, so moving loyalty programs to mobile phones makes sense. I’ve lost one too many “buy 10 sandwiches, get one free” cards to count. Cardagin Networks, maker of mobile l...

Mobile media company July Systems announced the week the addition of $7 million in their Series C round of funding led by Intel Capital and existing investors Sequoia Capital and Footprint Ventures. The latest round in funding comes with news that Ju...

When it comes to launching mobile marketing companies, some firms believe it’s best to go after one industry, offering easy and affordable ways for businesses in that industry to get into mobile marketing. 99 Apps, the latest of these industry...