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  • Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s…

    30 January 2015, 10:00 am by: J. Barton

    Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently reported a 53 percent YOY increase in quarterly revenue, 69 percent of which came from its moves into…
  • Gartner: Mobile Engagement Behavior Will Drive Mobile Commerce Revenue to New Heights

    30 January 2015, 9:45 am by: ChristaH

    This week, Gartner issued a new report pointing to how the “rampant interest” in mobile payments among U.S. consumers will impact online shopping in the coming years. Looking at strong growth patterns in mobile commerce, Gartner predicts that by 2017, U.S.…
  • Here’s What Happened in Mobile Marketing This Week

    30 January 2015, 9:30 am by: Michael Essany

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own Despite the enormous opportunities for growth…
  • Mobile, Online Streaming Finally Profitable Against All Odds for One Company

    30 January 2015, 9:15 am by: Mike Randazzo

    They said he couldn’t do it. They said he shouldn’t try it. But he did try it. And he did do it. And now, the success of Vince McMahon’s WWE Network may inspire more entertainment firms, digital publications and sports companies to launch online…
  • Mobile Phone Shipments Score New Quarterly Record

    30 January 2015, 9:00 am by: Emma Martin

    As if we need yet another example of the unprecedented growth of mobile phone shipments, the latest research from Strategy Analytics indicates that global mobile phone shipments grew 7 percent annually to reach 515 million units in the fourth quarter of 2014.…
  • Farsighted Thinknear Ready for the Future of Mobile Advertising

    30 January 2015, 8:45 am by: Mike Randazzo

    Looking to the future of mobile advertising, the team at Thinknear is ready to roll with the hottest new format in all of advertising — the native ad. Thinknear says native ad formats are now part of its location-based marketing platform thanks to a…
  • Slyce Wants a Bigger Slice of Mobile Couponing Business

    30 January 2015, 8:30 am by: Michael Essany

    This week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap. The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which…
  • The Future of Marketing: 90% of Marketers Say It’s All About Getting Personal

    29 January 2015, 10:00 am by: Michael Essany

    On Thursday morning, MMW was briefed by a representative from Teradata Corp., the big data analytics and marketing applications company, regarding the firm’s 2015 Global Data-Driven Marketing Survey. The survey, in short, is an international study into…
  • Webinar Takes On Text Message Cross-Channel Marketing in Upcoming MMA Session

    29 January 2015, 9:45 am by: J. Barton

    “Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World,” a Mobile Marketing Association (MMA) webinar, could help marketers understand the critical points of engagement and how to leverage text messaging marketing. The webinar is…
  • PubMatic, Bidtellect in Business for Native Ads

    29 January 2015, 9:30 am by: J. Barton

    Bidtellect and PubMatic have played “Let’s Make a Deal” — to what the companies hope will be mutual advantage. Bidtellect is a leading native advertising tech and solutions company. PubMatic is a programmatic advertising platform company for leading…

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