Mobile Marketing Watch Headline News Reader

Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a…

On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market for a new or refreshed device. “For example,” reads the guest post by Shaun Chatman, “did…

Apple’s iAd has earned a rare distinction among mobile ad networks. iAd has become the first major mobile ad network to be fully accredited by the Media Ratings Council. The achievement, AdAge reports, is the result of Apple’s purported strict adherence to…

Apple confirmed Thursday that the keynote address for WWDC 2013 will take place on June 10th, as the conference begins that morning at the Moscone Center in San Francisco, California. Tim Cook will commence WWDC 2013 by presenting the keynote address, sources…

Atlantic City’s casinos are betting their hopes on the promise and lucrative potential of Internet gambling. According to a comprehensive new AP report, New Jersey’s casinos are optimistic that online gaming will “revive the market’s flagging…

Square today announced the availability of its hugely popular and successful mobile payments solution in Japan. Essentially, the Jack Dorsey-founded company made it official: Square is on the march toward global mobile payments domination. “I am honored to…

Amazon announced Thursday that the Amazon Appstore is now truly cosmopolitan. The app store is, as of this writing, available in nearly 200 countries. This announcement is the latest in a series of global expansions, including the UK, Germany, France, Italy,…

Apple’s newest hire in marketing comes to the table with no shortage of experience in closely considering the company’s various strengths and weaknesses. A well-known veteran industry analyst for Gartner, Michael Gartenberg, has reportedly taken a position…

The following article is a guest contribution from Frans Van Hulle, CEO of ReviMedia. The idea of lead exchanges has hardly been new. The idea has been around for a while, yet most many companies who tried to set up a lead exchange have failed. This has made…

AT&T AdWorks has just introduced AT&T AdWorks Blueprint as the newest advancement in modern audience targeting. When it comes to ad spending, AT&T is no lightweight. The company, in fact, is the nation’s fifth biggest ad spender. As a result of its ad…