Mobile Marketing Watch logo Mobile Marketing Watch Headline News Reader

  • Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb

    28 August 2015, 10:00 am by: Michael Essany

    Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on…
  • Amazon Can’t Stand the ‘Fire,’ So It May Get Out of the Kitchen

    28 August 2015, 9:50 am by: Mike Randazzo

    Amazon may soon bid a bittersweet farewell to its smartphone business — an enterprise born of a competitive desire to compete with the likes of iPhone that would ultimately fall drastically short of Amazon’s expectations. While Amazon remains insanely…
  • Getting Personal: It’s the Thing That Drives Engagement and Conversions

    28 August 2015, 9:45 am by: J. Barton

    Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council, higher response and engagement rates are the No. 1 reason to use personalized content. Notably, it was the only benefit cited by more than half…
  • Here’s What Happened in Mobile Marketing This Week

    28 August 2015, 9:30 am by: Christa Howard

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain Spending on mobile marketing — about 6 percent of current…
  • Honey, I Shrunk the PC Shipments: Currency Devaluations, Inventory Constraints Worsen Outlook, Says…

    28 August 2015, 9:15 am by: Emma Martin

    It’s a wild, wild world out there and one place that’s feeling it is personal computers. Worldwide PC shipments are expected to fall by -8.7 percent in 2015 and not stabilize until 2017, according to the International Data Corporation (IDC) Worldwide…
  • Study: Most Gift Card Purchasers Now Also Buy eGifts

    28 August 2015, 8:50 am by: Michael Essany

    This week, the findings of a new study were shared with MMW. The latest shopper research from Blackhawk Network reveals thriving egift acceptance and more opportunities for retailers to make gift card programs more valuable by supplementing physical cards with…
  • Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain

    27 August 2015, 10:00 am by: Michael Essany

    Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years. That’s the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing…
  • The Plight of SMBs and Technology Vendors: What Do Those Businesses Want?

    27 August 2015, 9:45 am by: J. Barton

    It appears that small and medium sized businesses (SMBs ) want a better explanation of value, as well as a consistent cross-channel experience from tech suppliers. While it’s still a nascent market, vendors looking to push SMBs to take the next step in…
  • Silicon Labs Simplifies Bluetooth Smart Design, Integrates Blue Gecko Module for IoT

    27 August 2015, 9:30 am by: J. Barton

    Silicon Labs, a leading provider of wireless connectivity solutions for the Internet of Things (IoT), today introduced a fully integrated, pre-certified Bluetooth Smart module solution providing developers a faster path to low-power wireless connectivity for…
  • Infographic: How and Why Shopping is Moving to the Smartphone

    27 August 2015, 9:15 am by: Michael Essany

    The team at DirectBuy has provided MMW with a look at their newest infographic — a visual that paints a striking portrait of just how influential mobile has become in the world of online shopping. “Today,” a written statement reads, “there are…

Mobile Marketing Watch Actions

The mobile technology news aggregator. Delivering the latest mobile tech headlines from the web's best sources.

Follow all the days smartphone, tablet and mobile computing news in one place.

This page provides an easy way to scan, read and share the latest articles at Mobile Marketing Watch.

Free MobilityBeat App for iOS
Get the App MobilityBeat App