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  • Adobe: U.S. Search Ad Spending Up 9%

    23 July 2014, 10:00 am by: Kathleen Toulet

    Adobe has released its latest ad data report for search ads. According to a post at TechCrunch, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth. For the full year, including the proverbially strong fourth quarter, Adobe…
  • Nothing Rotten in Denmark: Young Danes Gravitate to Mobile

    23 July 2014, 9:45 am by: Jared Reitzin

    When it comes to converting to mobile access, there’s nothing rotten in Denmark. In fact, prospects are quite rosy. Denmark’s committed internet users are rapidly converting to mobile access. In a study conducted by Statistics Denmark in Q2 2014, 2.1…
  • The Zero Solution: Metaps Introduces Native Ad Platform DirectAd

    23 July 2014, 9:30 am by: ChristaH

    A product update that allows developers to integrate ads into a user interface in a consistent format has just gone live. Metaps has announced the renewal release of zero commission CPC smartphone ad network DirectAd, (formerly known as DirectTap). The…
  • Marketing Personalization is Lacking Down Under

    23 July 2014, 9:15 am by: MikeR

    According to the latest studies performed across Australia and New Zealand, markerters understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove. “Personalization is a common practice among…
  • Data Shows Digital Marketing Works for Pharma

    23 July 2014, 9:00 am by: Michael Essany

    mHealthWatch is out with a new report citing data from comScore that should lend confidence to pharmaceutical marketers. Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct…
  • Digital Wallets Growing Fast… in Germany

    23 July 2014, 8:45 am by: Michael Essany

    If Norm McDonald still sat at the Weekend Update desk on Saturday Night Live, he would have two observations regarding Germany to make these days. First, Germans love David Hasselhoff. And, second, they love digital wallets just as much. While mobile payments…
  • mRELEVANCE Planning August Mobile Marketing Webinar

    23 July 2014, 8:30 am by: ChristaH

    This week, registration opened for “Mobile Marketing: How to Attract Buyers Using Smart Technology,” a new webinar scheduled to take place in August. It’s the fourth webinar in a series of six webinars this year from mRELEVANCE. The next will be…
  • MMW Interview: Marketers Making Mobile Optimization a Higher Priority

    22 July 2014, 10:00 am by: Michael Essany

    This week, MMW sat down with Marc Poirier, Co-Founder and EVP of Business Development at Acquisio,  for an exclusive interview to discuss the happenings and emerging trends in marketing today. MMW:  Forbes jokingly called this the “third annual year of…
  • Yahoo Earns ‘Flurry’ of Headlines After Latest Acquisition

    22 July 2014, 9:45 am by: MikeR

    Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million. “Analytics are critical for all mobile developers to understand and optimize their…
  • Turning Emails into Powerful Branding Tools

    22 July 2014, 9:30 am by: Michael Essany

    When it comes to email, most marketers would love it if the people on their email list look forward with bated breath to opening every email that they sent. Of course we all know that this isn’t exactly true. In fact, it’s usually just the opposite,…

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