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  • Goodbye CTR: That Metric Doesn’t Cut It for Mobile Ad Measurement

    24 October 2014, 10:00 am by: Michael Essany

    Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. Not now. “Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report…
  • Apple Pay Plus Retargeting is Powerful One-Two Punch

    24 October 2014, 9:45 am by: J. Barton

    Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store their credit card information on their iPhones and pay from their devices. But…
  • Mobile Marketing: The Week in Review

    24 October 2014, 9:30 am by: ChristaH

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right There are a lot of buzzwords out there — and a lot…
  • Forrester: Marketers Should ‘Embrace Responsive Web Design’

    24 October 2014, 9:15 am by: MikeR

    According to a new report from Forrester, eBusiness teams are “doubling down on rebuilding their legacy desktop site experiences.” The end goal? To make their web presences truly responsive across all web-enabled touchpoints. But as the report notes, this…
  • Telmetrics Talks About Call Attribution Best Practices

    24 October 2014, 9:00 am by: Michael Essany

    Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.…
  • Study Finds Online Retailers Expect Holiday Growth

    24 October 2014, 8:45 am by: Michael Essany

    Bolstered by the 12% growth logged during the 2013 holidays, online retailers are expecting even bigger business this holiday season. In a survey of 200 retailers highlighted recently by Marketing Land, 86% expressed expectations for higher holiday sales this…
  • South Bend Tribune Goes Digital, But Then Again — It Has Notre Dame

    24 October 2014, 8:30 am by: J. Barton

    You have to admit it. In some places, it’s easier to go digital, or offer premium content, than in others. No small town in Iowa is going to have the easiest time of it. But take a city like Sound Bend, Indiana — where the gold dome of Notre Dame shines…
  • Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

    23 October 2014, 10:00 am by: J. Barton

    Ready for a bold proclamation? “Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.” So says Julian Smith, head of strategy and innovations at Fetch. “According to IDC, 85…
  • Internet Ad Revenues Accelerate to All Time Highs

    23 October 2014, 9:45 am by: Michael Essany

    2014 will go down in the history books as the best year to date for Internet ad revenues. You know, at least until next year, when 2014′s records are poised to be broken again. Internet ad revenues climbed to an all-time first half-year high of $23.1…
  • In the ‘Mood’ for a New Social Marketing Tool?

    23 October 2014, 9:30 am by: Michael Essany

    Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi. The solution, we’re told, allows clients to offer…

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