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  • Google’s Data Proof of Mobile Search Ad Effectiveness

    27 May 2015, 10:00 am by: Michael Essany

    Mobile search ads appear to be working very well, indeed. Google data suggest people who have clicked on mobile-search ads spend more money in stores than those who click on desktop search ads. In fact, a third of retailer Target’s mobile-search ads “led…
  • Facebook Taps Tugboat Yards So Web Publishers Can Take Reader Payments

    27 May 2015, 9:45 am by: J. Barton

    Everyone now knows that Facebook is seeking to become a content hub — one that keeps members on site with things like “instant articles” that load without leaving Facebook’s site. Now Facebook has “acqui-hired” Tugboat Yards, a supplier of the…
  • MMW Op-Ed: How Mobile Marketers Can Use Forms to Gather Client Data

    27 May 2015, 9:30 am by: Michael Essany

    The following is an exclusive guest contributed post to MMW from Leeyen Rogers, VP of Marketing at Jotform. For the first time ever, traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from…
  • Charter Communications Merging with Time Warner Cable

    27 May 2015, 9:15 am by: Mike Randazzo

    On Tuesday, Charter Communications confirmed that which has now been rumored for weeks — its acquisition of Time Warner Cable. The deal is worth $55.33 billion. Additionally, Charter and Advance/Newhouse Partnership announced that the two companies have…
  • Webinar: Mobile is Eating the World (How Marketing Can Cope)

    27 May 2015, 9:00 am by: Emma Martin

    The Mobile Marketing Association (MMA) along with the folks at Swrve are about to present a webinar. And you’re invited. According to an announcement shared with MMW, the June 18th webinar will highlight the technology, media and human behavioral changes…
  • YouTube: A Decade Old with a Strong Legacy to Show for it

    27 May 2015, 8:45 am by: Jessica Tym

    YouTube has had a pioneering role in the Internet’s video revolution. As profiled in a recent celebratory piece by SFGATE, YouTube has demonstrated in its first decade of existence that media hubs can be built around free content supplied by an Internet…
  • IAB Report Shows Video and Mobile Growth in Online Advertising Down Under

    27 May 2015, 8:30 am by: Jessica Tym

    According to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced double-digit growth in the first three months of the year and is worth $1.15bn, a 5% increase year-on-year. In…
  • Making a Good Impression: Ad Tech Companies Help Deliver Critical Messages

    26 May 2015, 10:00 am by: J. Barton

    AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too — something downright laudable. These ad-tech companies have teamed up with Epsilon-owned Conversant to distribute emergency alert notifications…
  • Yo, Matey! Pirate Content Theft Sites Still Raking in the Booty

    26 May 2015, 9:45 am by: Michael Essany

    There are about 600 websites that still illegally stream TV shows and movies online. It’s a lucrative venue. A recent study by Digital Citizens Alliance (DCA) and MediaLink discovered that they took in $209 million in revenue in 2014 from ads adjacent to…
  • Starcom MediaVest Group Partners With Storyful For Access To Trending Social Content

    26 May 2015, 9:30 am by: Michael Essany

    Starcom MediaVest Group (SMG) recently announced their partnership with well-respected social content provider Storyful. This partnership will allow SMG’s clients access to Storyful’s up-to-date social content. Storyful’s network and services include…

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