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  • KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders

    3 July 2015, 10:00 am by: Emma Martin

    When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate with politicos, but “Keep It Short, Sweet.” That’s increasingly valuable advice as…
  • Here’s What Happened in Mobile Marketing This Week

    3 July 2015, 9:45 am by: Christa Howard

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. AOL, Microsoft Expand Mobile Advertising Partnership AOL and Microsoft announced on Monday a global, enterprise-level partnership…
  • B-Schools Get an A for Virtual Reality Experiments

    3 July 2015, 9:30 am by: Michael Essany

    Heads up on a great story by Lindsay Gellman in the Wall Street Journal this week. Looks like virtual reality (VR) has the potential to invade even the spaces once reserved for face-to-face interaction: classrooms. “Schools with far-flung students are…
  • Trivia Anyone? Social Network Keek to Launch Social Trifles Contest

    3 July 2015, 9:15 am by: J. Barton

    Keek, the mobile video social network known for its out-of-the-mainstream 36-second video format, is onto something new. The news isn’t trivial. Or, actually — it is. Keek says it will develop and launch Keek Social Trivia (“KST”), an innovative new…
  • 4th of July Is All About Mobile in 2015

    3 July 2015, 9:00 am by: Mike Randazzo

    Tomorrow, millions of Americans will celebrate their beloved nation’s birth in no shortage of familiar ways. From cook-outs and camp-outs, to road trips and fireworks galore, Americans will be celebrating on Saturday. And mobile will be the star of the party…
  • ‘NICE’ Job: NICE Systems Tapped as Best Video Analytics Solution

    3 July 2015, 8:30 am by: Christa Howard

    NICE Systems announced this week that it is the winner of a 2015 Airport, Seaport, Border Security award from Government Security News (GSN). NICE Suspect Search was recognized as the Best Video Analytics Solution in the surveillance systems category. If…
  • Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art

    2 July 2015, 10:00 am by: Mike Randazzo

    Marketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be. New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons. Marketers cited…
  • Admedo Launches App for Programmatic on Oracle Marketing AppCloud

    2 July 2015, 9:45 am by: J. Barton

    This news just in: Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud. “Admedo’s Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing…
  • Postcards from Africa: Can Continent Grow Facebook’s Global User Base?

    2 July 2015, 9:30 am by: Emma Martin

    Facebook is not just an American story. It has become a global story. And just like every other corporation, the company wants to grow its market. Constantly. But where to go? North America, the home base of Facebook, already boasts 20 percent participation.…
  • Is Your Wrist Ready for Advertising?

    2 July 2015, 9:15 am by: Christa Howard

    Is your wrist ready for advertising? The team at PubNative certainly thinks so. This week, the company — a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web — announced the launch of full support for…

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