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  • You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data

    31 July 2015, 10:00 am by: J. Barton

    Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that such benign “beginner metrics” — email addresses, names, and simple demographics are the prevalent…
  • Can Brands Reach Millennials Without Video? Fat Chance, as Gen Y Prefers Video to Text

    31 July 2015, 9:45 am by: J. Barton

    It almost goes without saying at this point, but still it must be said: if you’re marketing to millennials, you’d better have that video rolling big time. Millennials — often called Generation Y — is that highly coveted cohort of consumers born between…
  • Who’s Winning Political Mobile Marketing – Democrats or Republicans?

    31 July 2015, 9:30 am by: Michael Essany

    The following is a guest contributed post from Sean Gera, a Strategic Analyst at CallFire. Election candidates have every aspect of their lives and campaigns scrutinized by analysts, media, and the public. Money raised is tracked down to the dollar, email…
  • Here’s What Happened in Mobile Marketing This Week

    31 July 2015, 9:15 am by: Christa Howard

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Mobile Rocks the Small-Business World, Too; 8 in 10 Use Device At Least Once a Day Though small businesses aren’t the ones marketing…
  • Tapad Celebrates 300 Percent Revenue Increase in Cross-Device Video

    31 July 2015, 8:30 am by: Michael Essany

    The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by…
  • Eat Our Dust, Google and Twitter: Instagram Mobile Ad Revenues Forecast is $2.81 Billion by 2017

    31 July 2015, 8:30 am by: Mike Randazzo

    “Eat our dust, Google and Twitter.” Yes, that’s what Instagram might be thinking about now. After all, Instagram could very well surpass Google and Twitter in U.S. mobile display ad revenues within the next two years. That’s according to eMarketer’s…
  • What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk

    30 July 2015, 10:00 am by: Michael Essany

    Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind…
  • For B2B Marketers, Contacts are the Center of the Big Data Universe

    30 July 2015, 9:45 am by: Michael Essany

    The following is an exclusive guest contributed post to MMW from John Arnold, the VP of Marketing at FullContact and a data-driven marketing enthusiast. Now that there are more connected devices than humans, everyone seems to expect growing piles of data to…
  • Suja Juice Turns On Mobile Sales Spigot with Instagram Marketing

    30 July 2015, 9:30 am by: J. Barton

    How good can Instagram be for organically promoting sales? Potentially very good — as organic beverage brand Suja Juice recently discovered. The company parlayed Instagram placements into an effective digital storefront that was very successful. “By…
  • Yahoo Launches Livetext as a ‘New Way to Connect’

    30 July 2015, 9:20 am by: Kevin Matthies

    Yahoo is at it again — making another bold move in the realm of mobile communications. According to an announcement from the prominent Internet company, Yahoo! Inc. is launching Livetext, a new app for one-to-one live video texting on iPhone and Android…

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