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  • U.S. Now Leads Ad Spending Per Capita

    27 February 2015, 10:00 am by: Michael Essany

    Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from Strategy Analytics, marketing is the U.S. continues to balloon at an unprecedented rate of speed. Advertising spend in the U.S.…
  • Did The Chinese Government Just Blacklist Apple?

    27 February 2015, 9:45 am by: Mike Randazzo

    Apple may now be one of the most popular tech makers among Chinese consumers, but even the surging popularity of iPhones inside of the world’s largest mobile population hasn’t changed how Chinese government officials feel about iOS devices — they simply…
  • Here’s What Happened in Mobile Marketing This Week

    27 February 2015, 9:30 am by: ChristaH

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. FTC Takes Aim at Unscrupulous Mobile App Marketers On Monday, the Federal Trade Commission stood up to marketers deceptively claiming…
  • Hotel Hotline: Take the Pillows, Take the Beds, But a Hotel Without Wifi Is Going to Be Dead

    27 February 2015, 9:15 am by: J. Barton

    “Travelers don’t just want to sleep in hotels anymore. They want to work, eat, drink, socialize or just keep to themselves with their electronic devices there.” That’s the bottom line from a recent USA Today interview reporter Nancy Trejos recently…
  • OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform

    27 February 2015, 9:00 am by: Emma Martin

    OpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just chose Open X, a leader in creating programmatic advertising marketplaces, to be the exclusive vendor for its digital media advertising ad…
  • News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E…

    27 February 2015, 8:45 am by: Mike Randazzo

    What’s new in targeting for TV? Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently…
  • Aquafadas to Showcase What’s New in Mobile Marketing at Mobile World Congress 2015

    27 February 2015, 8:30 am by: Emma Martin

    What else would you expect from the biggest mobile show on earth? Some big time mobile marketing innovation will be on display next week in Barcelona, Spain as Mobile World Congress 2015 gets underway. MWC is providing a platform for Aquafadas to showcase new…
  • Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New…

    26 February 2015, 10:00 am by: J. Barton

    The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because a host of major mobile honchos will be packing brand new products to promote — from smartphones to tablets…
  • In Other News, Water is Wet: Consumers Read Retail Emails for Products on Sale

    26 February 2015, 9:45 am by: Michael Essany

    What email from a retailer do you actually click on and read? If you’re like most consumers, you’re lured by one little, but powerful word: SALE. “Email still sits among the top digital marketing channels, and many retailers plan to funnel even more…
  • comScore Gives U.K. Marketers What They’ve Been Waiting For

    26 February 2015, 9:30 am by: Michael Essany

    On Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom. This development brings with it the next generation of mobile audience measurement to the market. Mobile Metrix utilizes comScore’s Unified Digital Measurement (UDM)…

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