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  • Get Smart: That’s What Smart Device Consumers Do to Research a New Device

    3 March 2015, 10:00 am by: J. Barton

    “Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device. Today, it looks like the smart move is to conduct product research via a mobile phone.…
  • Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015

    3 March 2015, 9:45 am by: Michael Essany

    On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015. PUSHTech grabbed an early share of media coverage and precious headlines with the…
  • MWC 2015: Google to Challenge Apple Pay

    3 March 2015, 9:30 am by: Emma Martin

    Google made big news in Barcelona on Monday, as the Internet search giant looked to make waves right out of the gate at Mobile World Congress 2015. Speaking to his company’s latest announced plans, Sundar Pichai says Android Pay is on the horizon and will…
  • Hypori Shows Off Virtual Mobile Infrastructure at MWC 2015

    3 March 2015, 9:15 am by: Michael Essany

    Hypori has arrived in Barcelona at Mobile World Congress 2015 to show off its Android Cloud Environment (ACE) virtual mobile infrastructure platform. The company’s ACE platform (which, incidentally, was co-developed with the U.S. Department of Defense)…
  • Indosat, Smaato Roll Out Mobile Ad Exchange in Indonesia

    3 March 2015, 9:00 am by: ChristaH

    Indosat announced at Mobile World Congress yesterday the launch of Indonesia Mobile Exchange, or IMX. IMX is a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a global mobile RTB Ad Exchange.…
  • New Coupling Makes it Easier for Enterprises to Deploy Employee Mobility Programs

    3 March 2015, 8:45 am by: Mike Randazzo

    Syntonic, a connected services provider, came to Barcelona this week to announce a solution for Samsung KNOX. The goal? To “make it easier for enterprises to manage employees’ use of mobile devices and business applications,” which benefits BYOD and COPE…
  • MWC 2015: Next IBM MobileFirst for iOS Apps Revealed in Barcelona

    3 March 2015, 8:30 am by: Emma Martin

    IBM on Monday in the kick-off to Mobile World Congress 2015 announced the expansion of the IBM MobileFirst for iOS portfolio. The effort is designed to address “key priorities for the Banking and Financial Services, Airline and Retail industries.”…
  • Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad

    2 March 2015, 10:00 am by: J. Barton

    The drive to monetize has pushed more than one social media site to add to their advertising offerings. The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or…
  • Game Developers Conference Brings Out Best and Brightest in Interactive Games Technology and Trends

    2 March 2015, 9:45 am by: Emma Martin

    The name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March 2-6 for the 2015 Game Developers Conference (GDC). GDC is the world’s largest and longest-running professionals-only game industry…
  • Meet the New Mobile Legal Contract Creation Platform

    2 March 2015, 9:30 am by: Mike Randazzo

    When time is money, being mobile is critically important. For that reason, the once time-consuming and arduous process of contract creation is now going mobile. Shake is the red hot mobile-centric legal technology platform for creating, signing and sending…

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