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  • mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s…

    24 April 2015, 10:00 am by: Michael Essany

    This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready. During the past month, as marketers braced for the looming changes, you could…
  • Comcast Taps Out of Time Warner Deal

    24 April 2015, 9:45 am by: Kevin Matthies

    Comcast is calling it quits. Bloomberg broke the news Thursday that Comcast is yanking its $45 billion merger proposal with Time Warner Cable, just days after rumors mounted that regulators are poised to block the deal. “The deal’s demise promises to…
  • Here’s What Happened in Mobile Marketing This Week

    24 April 2015, 9:30 am by: Michael Essany

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Are Digital Advertisers Really Flying Blind? Digital advertisers are flying blind. At least, a good number of them are. That’s…
  • Hospitality Technology Touts 2015 Hotel Visionary Award Winners

    24 April 2015, 9:00 am by: Mike Randazzo

    Hilton Worldwide, Fontainebleau Hotel and SilverBirch Hotels & Resorts were honored last night for “Technological Innovation” at the Annual Hotel Tech Forum presented by Hospitality Technology (HT) magazine. Every year, HT presents a select group of…
  • comScore’s ‘Trust Profiles’ Come to Canada

    24 April 2015, 8:45 am by: Emma Martin

    On Thursday, comScore came to Canada by introducing its Industry Trust initiative. “Through the initiative,” comScore explains in news release, “media buyers will now be able to use key comScore advertising metrics when planning and buying…
  • The Eyes Have It: No Wonder Online Video is Booming

    24 April 2015, 8:30 am by: Michael Essany

    What’s easier to take in — a wall of text or a visual? You guessed it. It’s the visual. But it’s not a choice we make mentally, so much as visually. That’s because the brain processes images faster than text — and fully 50 percent of it is devoted…
  • Mobile Will Be Livin’ La Vida Local by Decade’s End

    23 April 2015, 9:45 am by: Michael Essany

    This week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on pace to become the fourth largest local media by 2019. In the latest update to the team’s U.S. Local Media Forecast 2015, BIA/Kelsey forecasts…
  • Nielsen and Meredith Make Deal for Multi-Year Local TV Ratings

    23 April 2015, 9:30 am by: Kevin Matthies

    Nielsen and Meredith Corp., one of the U.S.’s leading media companies, just announced they’ve inked a multi-year deal for Meredith to subscribe to Nielsen’s local television ratings. “Along with local TV measurement, Meredith owned or operated stations…
  • Who’s Ready for Some Comprehensive Reporting? Evergage is Integrating with Google Analytics

    23 April 2015, 9:15 am by: Emma Martin

    Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.” According to an emailed statement, the new capability makes it possible for marketers using Google…
  • Are Wearables Ready for The Workplace? New Study Says Yes

    23 April 2015, 9:00 am by: Mike Randazzo

    According to the findings of a new research report — “Putting Wearables to Work: Insights on Wearable Technology in Business” — wearables “are seen as a strategic platform for improving business performance and are an expanding area of investment.”…

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