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  • Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction

    19 September 2014, 10:00 am by: J. Barton

    Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,”…
  • Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora

    19 September 2014, 9:45 am by: Michael Essany

    Unilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora. With…
  • Budweiser Tests Social Media Based Promotion Redemption

    19 September 2014, 9:30 am by: ChristaH

    Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that. According to Mobile Commerce Daily, the promotions…
  • Mobile Marketing: The Week in Review

    19 September 2014, 9:15 am by: Michael Essany

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Good News for Mobile Marketers: Location Accuracy is Improving Here’s some good news for mobile marketers and advertisers to kick…
  • iPhone 6 Delay in China Won’t Be Avoided

    19 September 2014, 9:00 am by: MikeR

    This morning, as millions of new iPhone 6 and iPhone 6 Plus owners unbox their goods in the  U.S., Canada, United Kingdom, Japan, Hong Kong, Singapore, Australia, France, Germany, and Puerto Rico, one nation remains glaringly absent from the list of…
  • BBM Users Get Mobile Payments Boost from BlackBerry

    19 September 2014, 8:45 am by: ChristaH

    BlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path. On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social…
  • Social, Mobile Gaming Giant Loses Top Online Gambling Guru

    19 September 2014, 8:30 am by: Michael Essany

    As our sister site mGamingWatch first reported earlier this week, the online gaming and gambling worlds learned that a major brand in the space has lost one of its most promising young executives in recent days. In 2012, Zynga brought aboard Maytal Ginzburg…
  • Mastering Mobile: New Report Provides Actionable Ideas for Success Via the ‘Always On’ Screen

    18 September 2014, 10:00 am by: J. Barton

    Analytics firm Millward Brown Digital has just released its “Getting Mobile Right” report, identifying some optimal mobile strategies for marketers. “Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still…
  • Apple Preparing to Make Headlines Again in October

    18 September 2014, 9:45 am by: MikeR

    Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is purportedly gearing up to make headlines once again next month. Mid October, we’re told, is when the iDevice maker will attempt to wow the…
  • Dr. Pepper, Snickers Find Creative New Way of Targeting Consumers Via Mobile

    18 September 2014, 9:30 am by: Michael Essany

    These days, nearly all major brands invest in consumer targeting to ensure that their marketing efforts speak to the needs of their primary and secondary audiences. While the current consumer targeting methods are in-depth and generally prove to be successful,…

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