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  • Tumblr Talks Turkey: Yahoo Property Touts Platform as Place Brands Can Be Creative, Build Loyalty

    24 November 2014, 10:00 am by: Michael Essany

    It’s the perfect time of the year for Tumblr to be talking turkey. According to Tumblr CEO David Karp, his company’s platform can best its social media rivals as a place for creative marketers. The Yahoo-owned blogging platform has recently revved up its…
  • Is Facebook a Fiasco for Budding Entrepreneurs?

    24 November 2014, 9:45 am by: J. Barton

    Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations or sitting rapt watching kitten videos? Maybe,…
  • Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing Guru

    24 November 2014, 9:30 am by: Michael Essany

    When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own titles. Today, however, they’ve changed their name to Adaptiv.io and, rather than making games, they now help marketing managers to acquire more…
  • Marriott Makes a Play for Millennials with New Mobile Innovations

    24 November 2014, 9:15 am by: Emma Martin

    Hotel brands have had a hard time marketing themselves to he rising generation of consumers. Marriott, however, has started implementing some changes to their hotels as Millennials are about to become one of the primary money-spending demographics across the…
  • Digital Travel Bookings Increasingly Going Mobile

    24 November 2014, 9:00 am by: Mike Randazzo

    While the act of finding hotels, flights, and rental cars has largely been relegated to PCs for much of the past decade, 2015 will see the majority of these transportation and lodging-related books shift toward mobile. Of course, mobile search will be on the…
  • The Zen of Big Data: How the Details Help Marketers Promote the Big Idea

    24 November 2014, 8:45 am by: Michael Essany

    As wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created the Marlboro Man and the Jolly Green Giant, “Just Do It,” “The Quicker Picker Upper,” and “Don’t Leave Home Without It.”…
  • Here’s What’s Happening in mHealth

    24 November 2014, 8:30 am by: Michael Essany

    Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. The Mobile Future of Health in Focus at December’s mHealth Summit The state of the art in mobile…
  • More Turkey, Stuffing and Mobile Sales, Please

    21 November 2014, 10:00 am by: Michael Essany

    According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million. Adobe just released their 2014 Holiday Shopping Prediction report and…
  • Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant Pitches

    21 November 2014, 9:45 am by: J. Barton

    No one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure. As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile…
  • MMW Op-Ed: Four Common Mistakes People Make When Using Programmatic Advertising

    21 November 2014, 9:30 am by: Michael Essany

    The following is a guest contributed post to MMW from Kent Keilback, CEO of Admobix. As marketers, brands, advertisers and media companies become more familiar with programmatic media buying, there are still some who are not utilizing it to its full potential;…

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