Mobile Marketing Watch logo Mobile Marketing Watch Headline News Reader

  • Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions

    29 June 2015, 10:00 am by: J. Barton

    Anybody who’s anybody has been in France this week at the annual mega Cannes Lion convention. That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to…
  • Does Digital Outreach Deliver Good Results for Asset Managers?

    29 June 2015, 9:45 am by: J. Barton

    Across nine types of marketing outreach, digital approaches are delivering the biggest bang for the buck in financial advisors’ provider consideration levels. That insight comes from new data from Cogent Reports, which reveals that advisors exposed to the…
  • Mobile Marketing Costs Come into Focus in New Report

    29 June 2015, 9:30 am by: Mike Randazzo

    Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs. Mobile marketing costs and volume dipped slightly in May, according to the Fiksu Indexes published ahead of the weekend…
  • Ad Tech Titan Tackles The Critical Cause of Child Safety

    29 June 2015, 9:15 am by: Michael Essany

    In an important move benefiting child safety and law enforcement efficiency, Rocket Fuel  — a programmatic marketing platform provider — announced today that it is now a partner of the Federation for Internet Alerts (FIA). The result? Rocket Fuel is now…
  • A Taxing Mobile Marketing Tool for Uncle Sam

    29 June 2015, 9:00 am by: Mike Randazzo

    From mobile apps to physical plastic cards, almost every casino in the modern digital era offers some form of rewards or loyalty program that can be accessed or updated via mobile device, PC, or on-site kiosk. And for that reason, the federal government is…
  • Apple Watch Going Globe Hopping Next Month

    29 June 2015, 8:45 am by: Emma Martin

    With July fast on the horizon, Apple is gearing up for some serious summer sales across the globe for its already red-hot Apple Watch. Over the weekend, Apple’s first-ever wearable device finally reached consumers in Italy, Mexico, Singapore, South Korea,…
  • mHealth News The Headlines You Might Have Missed

    29 June 2015, 8:30 am by: Christa Howard

    Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Kaiser Permanente Rolls Out ‘Be Brave’ Initiative Kaiser Permanente Southern California is bringing a…
  • MMA Webinar to Focus on FCC Proposal of New TCPA Laws

    26 June 2015, 10:00 am by: Michael Essany

    Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss. “Retailers face considerable challenges in complying with the…
  • AppsFlyer Touts ‘Multi-Touch Attribution’ Analytics for Mobile Marketing Campaigns

    26 June 2015, 9:45 am by: Emma Martin

    Big news for mobile marketers from the team at AppsFlyer. Now app marketers can track all ad touches that contributed to an install, not just the last touch that can lead to wrong advertising decisions That’s the announcement from the leading mobile…
  • Here’s What Happened in Mobile Marketing This Week

    26 June 2015, 9:30 am by: Kevin Matthies

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. The 2015 Mobile Landscape: Who Are the Major Players and Providers? There’s a great race going on. It’s the race to get up to…

Mobile Marketing Watch Actions

The mobile technology news aggregator. Delivering the latest mobile tech headlines from the web's best sources.

Follow all the days smartphone, tablet and mobile computing news in one place.

This page provides an easy way to scan, read and share the latest articles at Mobile Marketing Watch.

Free MobilityBeat App for iOS
Get the App MobilityBeat App