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  • What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps

    27 January 2015, 10:00 am by: Michael Essany

    Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year. “Through a survey of app…
  • Could Trumblr Corner the Creative Market? Company Launches ‘Creatrs Network’ to Unite Artists…

    27 January 2015, 9:45 am by: Michael Essany

    What’s Tumblr mixing up now? While it’s true that the social media site has been a boon to millions of artists and creators who’ve used the platform to build followings, now Tumblr “wants to help those people become commercial successes in the real…
  • Parks Associates Report: Broadband Households More Inclined to Cancel Pay-TV When OTT Available

    27 January 2015, 9:30 am by: Mike Randazzo

    It’s long been the dream of some consumers that, instead of buying a package of programming that includes a whole lot they don’t want, more a la carte — and cost-efficient — solutions would become available. That’s backed up by a new Parks Associates…
  • Has the Time Come for Touting Apps on the Telly?

    27 January 2015, 9:15 am by: J. Barton

    Is TV a good place to market apps? Quaid Media thinks so. The firm, experienced in app advertising, just launched “Burst TV.” It’s an “all-in-one service that brings together the creative production of TV ads, media planning and buying, and proven…
  • Image is Everything in Marketing and PhotoShelter Gets It

    27 January 2015, 9:00 am by: Mike Randazzo

    On Monday, MMW was briefed by the team at PhotoShelter on the debut of Libris, a new offering from the company that aims to bring image asset management to businesses. With more than 70% of B2B marketers creating more content this year and over 27 million…
  • Airpush Guarantees $5 CPM During Q1 Developer Promo

    27 January 2015, 8:45 am by: Emma Martin

    If you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize is intense. Developers need real results from their mobile campaigns and app promotions and they’re searching for the best platforms and technologies to…
  • Mobile Marketing Platform Dives into New Waters

    27 January 2015, 8:30 am by: Mike Randazzo

    Vserv, a smart data led mobile marketing platform, is taking the plunge into very lucrative waters for mobile advertising in 2015. In recent days, the company announced the launch of what it calls Vserv Aqua Native. What is it, exactly? The firms calls the…
  • A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own

    26 January 2015, 10:00 am by: Michael Essany

    Despite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone. One such…
  • PubMaticUK’s Swanson Believes Programmatic Will Soar Once Issues of Transparency and Mobile Are…

    26 January 2015, 9:45 am by: J. Barton

    What’s the future of programmatic in the UK? According to Bill Swanson, manager for PubMatic there, thinks programmatic is bound to take off as soon as unresolved issues — transparency and the unique demands of mobile, for instance — are resolved.…
  • The Trade Desk Making Waves with Google, MoPub Integrations On Nailed Down

    26 January 2015, 9:30 am by: Mike Randazzo

    The Trade Desk, Inc. — a demand-side platform in what is now a $5 billion real-time bidding industry — has announced expansion of its global mobile offering via integration with Google’s DoubleClick Ad Exchange and Twitter’s proprietary mobile…

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