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  • The Going Gets Better for Google: Mobile Ad Success Key to Company’s Share Rise

    28 July 2015, 10:00 am by: Michael Essany

    Looks like Google may have turned a corner — at least for now. True, the mobile advertising side of the Google’s business has been lackluster for a while, but recently there has been improvement which might lead to even more growth. Google’s share price…
  • Tough World Out There for Advertisers Trying to Master Multichannel Marketing

    28 July 2015, 9:45 am by: J. Barton

    Though a June, 2015 study by Lewis PR indicated that 84 percent of senior marketers worldwide say multichannel marketing is a key focus of their current marketing strategy, they may not be getting the support they need to actually implement such efforts.…
  • New Report Says Social Media is the ‘First App of the Day’

    28 July 2015, 9:30 am by: Michael Essany

    It’s a social media first kind of world, especially for mobile users. “The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment — but the app category with the highest loyalty,…
  • Need a Hand? SMTP Launches SharpSpring Mobile and SharpSpring Social Assistant

    28 July 2015, 9:15 am by: Mike Randazzo

    SMTP, a global provider of cloud-based marketing technologies, has just announced the availability of the SharpSpring Social Assistant, and SharpSpring Mobile. If you’re not familiar, these are new features that add functionality to SharpSpring’s marketing…
  • Blue Calypso Debuts Mobile Shopper Engagement Program

    28 July 2015, 9:00 am by: Christa Howard

    Blue Calypso, a developer of mobile shopper engagement and social advocacy solutions based in Dallas, says that the spread of mobile devices and the explosion of social media is rapidly changing the way buyers and retailers connect and interact. Consequently,…
  • Apple Among Leading U.S. Companies to Back New White House Initiative

    28 July 2015, 8:45 am by: Emma Martin

    The White House, Secretary of State John Kerry and senior White House officials announced plans on Monday to host thirteen prominent companies for a meeting of national and, ultimately, global importance. Administration officials invited to the gathering some…
  • Pay-For-Performance Trend In Public Relations Continues To Gain Ground

    28 July 2015, 8:30 am by: Michael Essany

    Becoming known as an expert in your field remains as important as ever for promoting a product or service, but many businesses and professionals want to make sure they achieve their public relations goals without busting the publicity budget. That…
  • What Mobile Marketers Must Know: 280 Million Mobile Users Launch Apps 60 Times Daily

    27 July 2015, 10:00 am by: Michael Essany

    Mobile marketers have never had a bigger or more engaged mobile audience to target — particularly when it comes to accessing this audience through mobile apps. A new report on consumer mobility by Bank of America and highlighted by Flurry reveals some…
  • Samsung Remains the Leader in Worldwide Smartphone Market

    27 July 2015, 9:45 am by: Mike Randazzo

    New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that global smartphone shipments were strong once again last quarter. With vendors shipping 337.2 million smartphones worldwide in the second quarter of 2015…
  • Big Blue Confirms Acquisition of Database-As-A-Service Newbie

    27 July 2015, 9:30 am by: Michael Essany

    IBM is confirming its acquisition of a startup called Compose, a privately held company that provides MongoDB, Redis, Elasticsearch, PostgreSQL, and other database as a service (DBaaS) offerings targeted at web and mobile app developers. According to the tech…

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