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  • Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution

    29 May 2015, 10:00 am by: Michael Essany

    The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform (DMP) as a stand-alone solution. “Mobile operators like Rogers in Canada, O2 Telefonica and 3 in…
  • How Brands Can Revamp Facebook Strategies to Expand Reach

    29 May 2015, 9:30 am by: Michael Essany

    The following is an exclusive guest contributed post by Joe Matthews, co-founder and CEO of Tagkast. Over the last decade, Facebook has evolved from a small network of college students to a site with billions of users worldwide. Throughout this gradual change,…
  • Here’s What Happened in Mobile Marketing This Week

    29 May 2015, 9:15 am by: Christa Howard

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Making a Good Impression: Ad Tech Companies Help Deliver Critical Messages AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all…
  • While 42% of Companies Understand the Need For a Stronger Digital Presence, Nearly 60% Are Unsure of…

    29 May 2015, 9:15 am by: Emma Martin

    A recent study commissioned by Ness Software Engineering Services, and conducted by OnePoll, found that a surprising 57% of business leaders do not understand how to deliver the digital experience consumers have come to expect. Out of the 1,000 business…
  • Twitter Still In Talks Regarding The Purchase Of Flipboard

    29 May 2015, 9:15 am by: Kevin Matthies

    Twitter is still a globally recognized social media powerhouse, but their ability to produce innovative new products and sources of revenue still has room for improvement. It is for this reason that sources close to Twitter have confirmed that the company is…
  • Former Nexage CEO joins Millennial Media as COO

    29 May 2015, 8:30 am by: Jessica Tym

    Millennial Media, a leading independent mobile ad company, has announced that former Nexage CEO and President Ernie Cormier will be joining the company as COO. He will report to CEO and President Michael Barrett and will be responsible for overseeing the…
  • YouTube Adds Shoppable Ads in Bid to Inspire Action

    28 May 2015, 10:00 am by: J. Barton

    YouTube has changed its commercials so they are much more interactive — and actionable. “A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images,…
  • Text Messaging: The Notification That Can’t Be Ignored

    28 May 2015, 9:45 am by: Michael Essany

    The following is an exclusive guest contributed post to MMW by Rob Hammond, Senior Director, Mobile Engagement at Syniverse. The ability to gain insight into consumers’ preferences and strengthen engagement through precise mobile outreach has rapidly become…
  • EBay Launches New Cost-Per-Sale Ads for Web Sellers

    28 May 2015, 9:30 am by: Christa Howard

    It’s a tough marketplace out there today — especially for online sellers like EBay Inc., which has watched sales go down in recent years as the competition heats up. In a bid to earn more ad revenue (especially since the company’s split with PayPal is…
  • WWE Now ‘Tough Enough’ for Mobile

    28 May 2015, 9:15 am by: Mike Randazzo

    World Wrestling Entertainment (WWE) is not only responsible for some of the highest rated programming on cable television each week, it’s also responsible for some of the most effect mobile and social marketing strategies we’ve ever seen. Not surprisingly,…

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