Mobile Marketing Watch logo Mobile Marketing Watch Headline News Reader

  • Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck

    1 August 2014, 10:00 am by: Michael Essany

    Have you see BuzzFeed’s “Dear Kitten”?  You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views so far and, along with many of their other incredibly popular branded content pieces, has made…
  • Saving Face(book): Users Can Now Save Content for Later

    1 August 2014, 9:45 am by: Michael Essany

    Interesting stuff on Facebook, but no time now to read it? Now you can save it for later. Facebook has introduced an Instapaper-like feature called “Save” that allows users to bookmark links, photos, and videos shared on the social network and return to…
  • Mobile Marketing: The Week in Review

    1 August 2014, 9:30 am by: Kathleen Toulet

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Get a Room! The Next Big Thing for Mobile is About to ‘Check In’ Get ready for a major upgrade at a future Hilton hotel stay.…
  • Delays Ahead for iPhone 6?

    1 August 2014, 9:15 am by: ChristaH

    If you’re counting down the days until the iPhone 6 arrives in September, your countdown just got a little longer. Despite plans to still unveil the next-gen flagship smartphone next month, Apple may not have the product inventory needed to launch until…
  • T-Mobile Makes Impressive Gains

    1 August 2014, 9:00 am by: MikeR

    Mobile momentum has shifted in T-Mobile’s favor. The nation’s fourth largest carrier is now firmly planted in the growth column following a long period of reinvention that finally appears to be paying off. On Thursday, the carrier reported earnings for the…
  • Samsung Says Competition to Blame for Earnings Miss

    1 August 2014, 8:45 am by: MikeR

    On Thursday, Samsung disappointed investors and Wall Street analysts when the South Korean tech behemoth once again illustrated that it’s having trouble maintaining its mammoth market share across an increasingly competitive landscape. Reporting earnings for…
  • Successful Mobile Strategy: 5 Traits to Pick Up

    1 August 2014, 8:30 am by: Michael Essany

    The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech, a global IT consultancy. You might have heard it referred to as a “double-edged sword,” but recent statistics show that mobile strategy can be a bit more dangerous than…
  • mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible

    31 July 2014, 10:15 am by: Michael Essany

    If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a panel of prominent speakers at the recent mHealth + Telehealth World 2014 conference in Boston. While big data is…
  • One Sticky Web: Online Influence on U.S. Retail To Grow

    31 July 2014, 10:00 am by: Michael Essany

    Research firm Forrester, Inc. says the web will account for or influence 59 percent of U.S. retail sales by 2018, up from 52 percent this year. Its new report — “U.S. Cross-Channel Retail Sales Forecast: 2014 to 2018” — also suggests that sales which…
  • Click-Throughs Useless? Research Says CTRs are Poor Mobile Metric

    31 July 2014, 9:45 am by: ChristaH

    Marketers who want to gauge the true effectiveness of their mobile advertising efforts should move beyond clickthrough rates (CTRs) and “start exploring cross-channel behaviors instead,” according to a recent study. Several researchers from marketing tech…

Mobile Marketing Watch Actions

The mobile technology news aggregator. Delivering the latest mobile tech headlines from the web's best sources.

Follow all the days smartphone, tablet and mobile computing news in one place.

This page provides an easy way to scan, read and share the latest articles at Mobile Marketing Watch.

Free MobilityBeat App for iOS
Get the App MobilityBeat App