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  • Apple is Ready to Show The World What’s Next in Mobile

    29 August 2014, 10:00 am by: Michael Essany

    Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th. Invitations to Apple’s media event, taking place in less than two weeks, have now been…
  • ‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile

    29 August 2014, 9:45 am by: J. Barton

    “Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet,” begins Steve Dille in a commentary for Marketing…
  • GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing Service

    29 August 2014, 9:30 am by: MikeR

    GoDaddy has acquired MailChimp competitor Mad Mimi. The company intends to further expand the web hosting provider’s product suite aimed at small businesses, while giving GoDaddy a potentially market-changing email service. Until now, according to Steven…
  • Mobile Marketing: The Week in Review

    29 August 2014, 9:15 am by: Michael Essany

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Marketing Evolution: Avoiding ROI that’s DOA Means Moving to Mobile At a recent innovation conference, Marketing Evolution CEO Rex…
  • PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment Option

    29 August 2014, 9:00 am by: Jessica Tym

    MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today. They want to offer rewards in exchange for consumers paying for gas with a smartphone. The…
  • Apple’s Patent May Be a Digital Wallet

    29 August 2014, 8:45 am by: Jessica Tym

    According to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”…
  • Apps Let Millennials Use Money in New Ways

    29 August 2014, 8:30 am by: Jessica Tym

    According to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay…
  • Hungry for Digital Media? No Doubt You’re Dining on Mobile Apps

    28 August 2014, 10:00 am by: Michael Essany

    Digital media consumption now constitutes a genuine multi-course meal, not just a snack. That’s the takeaway from a newly released comScore study, which also shows that Facebook is getting its just desserts. The comScore research shows that the majority of…
  • iWatch, iPhone 6 Both Expected September 9th

    28 August 2014, 9:45 am by: MikeR

    Apple, we’re told, has two major announcements on tap for September 9th. The first will be the next-gen flagship smartphone believed to be called iPhone 6. The other will be Apple’s eagerly anticipated and intensely rumored inaugural smartwatch expected to…
  • Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV…

    28 August 2014, 9:30 am by: J. Barton

    What works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times more effective than spots on TV. Oh — and it helps if you have a gecko. When it comes to the current crop of “top of mind”…

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