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  • Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?

    1 October 2014, 10:00 am by: Michael Essany

    On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.” The report in question explores the mobile ad market opportunity for both…
  • Google Tightens Gordian Knot: Company Will Fund Content for Top YouTube Creators

    1 October 2014, 9:45 am by: J. Barton

    It’s hard to wrestle with Google. Now the company is tightening the “Gordian Knot” with its YouTube franchise to keep hot content creators from jumping ship to competitors like Facebook. In this case, the Gordian Knot (a legend associated with Alexander…
  • Intel Takes a Bigger Share of Global Tablet Market

    1 October 2014, 9:30 am by: ChristaH

    According to a new Strategy Analytics report, the global tablet applications processor (AP) market registered a solid 23 percent year-on-year growth to reach $945 million in Q2 2014. Apple, Intel, Qualcomm, MediaTek and Samsung captured the top-five tablet AP…
  • Ebola Crisis May Provoke Mobile Response

    1 October 2014, 9:15 am by: Michael Essany

    Late Tuesday, the CDC confirmed that a patient now being treated at a Dallas hospital is, tragically, the first person diagnosed with Ebola in the United States. The global Ebola crisis, beginning in Africa and now spreading around the world, has led to an…
  • Infographic: Q2 Mobile Ad Performance Report for Retail

    1 October 2014, 9:00 am by: MikeR

    AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2 of 2014. According to details shared with MMW, the company analyzed user engagement with approximately 150…
  • VA Plans to Release New Mobile Health Applications

    1 October 2014, 8:45 am by: Jessica Tym

    The Department of Veterans Affairs plans to release new mobile health applications this fall which aim to help veterans access and manage their health records, iHealthBeat reports. Neil Evans, co-director of Connected Health at VA’s Veteran Health…
  • This Year’s Biggest Mobile Marketing Changes?

    1 October 2014, 8:30 am by: ChristaH

    In a recent Q&A with Aki Iida, the Head of Mobile at the ultra-successful online shopping site Zappos, 2014s biggest mobile marketing changes were discussed at Mobile Commerce Daily. First up for discussion? How Both Google and Apple have made some drastic…
  • Research Says Beacon Flops When Overdone in Mobile Marketing

    30 September 2014, 10:00 am by: Michael Essany

    Could multiple beacon messages be a turn-off for consumers? It certainly appears so. Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location. “On the…
  • Location-Based Dating and Social Site Allows Businesses to Join in The Fun

    30 September 2014, 9:45 am by: ChristaH

    iHookup Social is a popular mobile app geared toward allowing users to instantly connect with other app members who are in their vicinity—whether that be friends or someone new. In a recent announcement, this location-based social media site shared that they…
  • App Selected to Provide Real-Time Interaction at MMA’s SM2 Innovation Summit

    30 September 2014, 9:30 am by: MikeR

    This year’s SM2 Innovation Summit will be held in New York over the next few days during Advertising Week. Since the summit draws such large crowds, summit organizers were looking for ways in which they could provide real-time interaction—both to engage…

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