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  • Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes

    22 August 2014, 10:00 am by: J. Barton

    A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely matched to the exigencies of modern agency work. Nathalie Tadena tells the story in a post at the Wall Street Journal,…
  • The Facebook Advantage? Precise Targeting for Ads

    22 August 2014, 9:45 am by: J. Barton

    “One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have…
  • Mobile Marketing: The Week in Review

    22 August 2014, 9:30 am by: Michael Essany

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Is Wearable Tech the Future of Mobile Marketing? There are more than a few industry folks who believe wearable tech is the future of…
  • Good News and Bad News for Apple and Samsung

    22 August 2014, 9:15 am by: ChristaH

    New research from Strategy Analytics isn’t painting an entirely promising picture for Samsung and Apple, the top two titans in the smartphone and tablet hardware business. According to data shared with MMW, global tablet shipments reached 52.4 million units…
  • eMarketer: The Importance of Hispanic Culture in Modern Marketing

    22 August 2014, 9:00 am by: Kirby Johnsen

    A new eMarketer report, “English vs. Español: Language Choices in Hispanic Marketing,” explores the importance of Hispanic culture in marketing today. Although the vast majority of U.S. Hispanics speak English, a majority also speaks some Spanish. But, as…
  • Smart Home Controllers a Growing Market

    22 August 2014, 9:00 am by: MikeR

    Parks Associates has announced new Internet of Things (IoT) research indicating that nearly 4 percent of U.S. households will have a smart home controller by the end of 2014. That figure is expected to increase to nearly 6 percent by 2015. The firm’s…
  • Wearable Band Shipments Explode 684 Percent

    22 August 2014, 8:30 am by: ChristaH

    Canalys, an independent analyst company, says wearable band shipments are growing at a rate much faster than previously anticipated by many, The wearable band market grew 684% on a worldwide basis in the first half of 2014 compared with the first half of 2013,…
  • Could Angry Birds Lead to Happy Mobile Advertisers?

    21 August 2014, 10:00 am by: Michael Essany

    “Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,” begins a commentary by Mike Shields. “In other words, mobile gaming is exploding. So are mobile games…
  • Goodbye, Friends; Hello, Ads: ‘Liking’ on Facebook is a Dangerous Thing to Do

    21 August 2014, 9:45 am by: J. Barton

    If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing. You’ve noticed how inundated the social media site now is with so many ads, links, suggested stories, weird videos, and lures that it makes…
  • Dr. Pepper Deploys Bloggers, BuzzFeed for New Young Demo Campaign

    21 August 2014, 9:30 am by: J. Barton

    Coca-Cola owned brand Dr Pepper has launched a new campaign that will target its core young demographic: the 16 to 24 audience. Nothing new there. But here’s what is: the company is leveraging bloggers and BuzzFeed to reach the targeted audience. The…

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