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  • Is Wearable Tech the Future of Mobile Marketing?

    20 August 2014, 10:00 am by: J. Barton

    There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly. Just how much should brand marketers really care about it? That was the question Marketing Interactive asked…
  • Are Your Mobile Visitors Getting the Most Out of Your Site Search?

    20 August 2014, 9:45 am by: Michael Essany

    The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company. As more and more of us take our internet browsing and shopping onto mobile devices, small screens are becoming…
  • Social Media & TV: Good Marriage or Just Dating?

    20 August 2014, 9:30 am by: ChristaH

    Can social media and television make a good marriage? Many analysts believe they make a fine couple, but there are some caveats, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.” “These…
  • Is Amazon Making the Right Move on Mobile Payments?

    20 August 2014, 9:15 am by: MikeR

    Amazon, critics say, is spreading itself too thin. These days, the ecommerce hub is extending its service offerings into many diverse directions. From making tablets and smartphones, to launching streaming TV services and now mobile payments platforms, Amazon…
  • Me and My Shadow: Mobile Advertising Could Benefit from Quality Control

    20 August 2014, 9:00 am by: Michael Essany

    Remember the old song, “Me and My Shadow?” It’s been around since 1927. And even Frank Sinatra and Sammy Davis, Jr. did a version of it. What’s your shadow now? Come on, admit it. It’s your mobile phone. Advertisers know this. Or should know this. It…
  • IDC Dishes on Fragmentation in APAC Region

    20 August 2014, 8:45 am by: ChristaH

    IDC is out with a new report this week indicating that the Asia/Pacific Enterprise Mobility market is expected to become “increasingly fragmented in the coming years.” The culprit? According to IDC, the fragmentation anticipated comes as a direct result of…
  • Why The Smartest Casinos Are Going Mobile

    20 August 2014, 8:30 am by: Michael Essany

    With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.…
  • Reitzin Shares Insight on Starting a Successful Company in the Healthcare Sector

    19 August 2014, 10:00 am by: Michael Essany

    Jared Reitzin, CEO of mobileStorm, Inc., has sage advice for startups hoping to penetrate the healthcare marketplace. In advance of a recent talk to entrepreneurs, Reitzin penned a comprehensive bookmark-worthy blog post detailing the things he thinks are…
  • MapQuest CMO: Maps An Underlying Feature to Every App on Mobile

    19 August 2014, 9:45 am by: J. Barton

    Who accesses a map on mobile and who is still stuck to the desktop? “Mobile app users skew a little bit younger, below the 35-year-old threshold, but our desktop audience is still holding strong between a 34-to-55-year-old audience,” says Brad Maglinger,…
  • Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support

    19 August 2014, 9:30 am by: J. Barton

    Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app. Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store…

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