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  • The Future of Coupons Could Be Bright with Vibes Smartphone Ads

    17 April 2015, 10:00 am by: J. Barton

    Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.” Forget the clipping, forget the printing. “Vibes, a mobile marketing technology company, has developed a…
  • Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)

    17 April 2015, 9:45 am by: Kevin Matthies

    With an annual compound cumulative sales growth of 240% over the past 5 years, it’s no surprise that video ad and marketing technology company Pixability just closed an $18 million Series C financing round. They’re now a formidable leader in video…
  • Here’s What Happened in Mobile Marketing This Week

    17 April 2015, 9:30 am by: Christa Howard

    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought? It’s not news that curvaceous…
  • Four Big Apps Inbound for Apple Watch

    17 April 2015, 9:15 am by: Mike Randazzo

    Yahoo! announced Thursday that four new apps are headed for Apple Watch and will be available on April 24th. The apps — Yahoo Weather, Yahoo Sports Fantasy, Yahoo News Digest, and Yahoo News Hong Kong — have been  “reimagined and simplified for the…
  • Localytics Takes on App Marketing

    17 April 2015, 9:00 am by: Emma Martin

    The folks at Localytics tells MMW that their company has just acquired Splitforce, an automated optimization tool purpose-built for mobile apps. If you’re keeping score at home, this means Localytics wants to tackle app marketing. With the acquisition,…
  • Light It Up: SunPower, Apple Bringing Solar Power to China

    17 April 2015, 8:45 am by: Christa Howard

    Reuters is reporting that solar panel maker SunPower Corp has teamed up with Apple for a new venture in China. Together, they will bring to China two solar power projects with total capacity of 40 megawatts. “The projects, when complete, will be co-owned by…
  • Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?

    16 April 2015, 10:00 am by: Michael Essany

    Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or consumers migrate elsewhere. That’s life — or, “c’est la vie” — according to Grégory Pouy, a French marketer,…
  • The Big Problems with Programmatic? Transparency and Placement

    16 April 2015, 9:45 am by: Emma Martin

    eMarketer estimates that programmatic ad spending in the US is going to rise almost 50% this year, to nearly $15 billion. That’s about 55% of the total money being spent on display ads but, lest you let it give you the impression that marketers are extremely…
  • Ticket Applications Overwhelming After WWDC Announcement

    16 April 2015, 9:15 am by: Christa Howard

    MMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide Developer’s Conference this year. Earlier this week, Apple announced that it will hold its 26th annual WWDC June 8 through June 12 at San…
  • Small Businesses Need to Improve Web Presence

    16 April 2015, 9:15 am by: Christa Howard

    A new survey conducted by research firm Clutch shows that small businesses should work harder to seize an opportunity to improve their web presence. According to the data presented, over 25 percent of small businesses do not have a website and 10 percent claim…

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