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  • Do You Fully Understand the Art of Engagement Marketing?

    26 November 2014, 10:00 am by: Michael Essany

    Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to designed to more effectively engage with potential customers. The fact is,…
  • Adobe Marketing Cloud Could Be Rainmaker for Data-Driven Mobile Marketers

    26 November 2014, 9:45 am by: J. Barton

    Adobe could help marketers everywhere get to “cloud 9.” The company just launched new data-driven marketing capabilities in its Adobe Marketing Cloud to better deliver highly targeted mobile experiences. “Intelligent Location Marketing features enable…
  • The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware

    26 November 2014, 9:30 am by: Mike Randazzo

    Malware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar. Pretty…
  • What Color is Your Ad? Green is His, Purple is Hers, and Use Blue to Straddle the Gender Divide

    26 November 2014, 9:15 am by: J. Barton

    It’s not a secret that psychology is a factor in why some ads resonate and others do not. And there are gender differences in content , too — which is why (like it or not) — men don’t mind ads with screeching engine noise and women can’t resist an ad…
  • Increasing Engagement With User-Generated Content

    26 November 2014, 9:00 am by: Michael Essany

    The goal of all online and mobile content is to engage with your primary or secondary target audience, and create an experience that is memorable enough that you achieve an increase in brand awareness, brand loyalty, and increased conversions. In an effort to…
  • Digital Marketing Experts Share Top Tips for Marketing Any Small Business

    26 November 2014, 8:45 am by: ChristaH

    There are more opportunities than ever today for a small business owner to market their business. In fact, the options are so plentiful that some small business owners are overwhelmed by the choices and instead do… nothing. That’s not good and, if you’re…
  • MMW Op-Ed: Five Tips for Creating the Best Digital Loyalty Program

    26 November 2014, 8:30 am by: Michael Essany

    The following is a guest contributed post to MMW from Joe Brannon, CEO of textLIVING. Loyalty programs can be a great way to drive sales and build closer customer relationships. But it’s important to design your reward program carefully so that you can get…
  • Geofencing, Mapping and Inventory Search: Welcome to Target’s StoreMode

    25 November 2014, 10:00 am by: Emma Martin

    Are you ready for Black Friday later this week? Target certainly is. After a 40 store trial earlier in 2014, Target stores nationwide will be rolling out a new, more functional app made possible through Point Inside’s StoreMode, according to Search Engine…
  • Cause Marketing: A Win-Win for Nonprofits, Communities and Corporations

    25 November 2014, 9:45 am by: Mike Randazzo

    On many occasions in the business world a corporation is approached about sponsoring a nonprofit organization and, in exchange for a check, simply says “yes, you can use our logo in your advertising.” While most nonprofits wouldn’t exactly turn down that…
  • Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy Basics

    25 November 2014, 9:30 am by: ChristaH

    Social media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears. It appears that…

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