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  • BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social Media

    30 October 2014, 10:00 am by: Michael Essany

    BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses. Based on the most recent information available, there is robust social media usage taking place…
  • This is For Reel: Redbox Marketing New National Loyalty Program

    30 October 2014, 9:45 am by: J. Barton

    Now loyal Redbox fans can earn free movie nights. Redbox, which specializes in renting DVDs, Blu-ray Discs, and video games via automated retail kiosks, is launching Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn…
  • Everything in Your Home is Going Wireless (Whether You Like it or Not)

    30 October 2014, 9:30 am by: Michael Essany

    You may think you don’t need a refrigerator, microwave, or washing machine with a wireless transmitter, but the tech makers of tomorrow say you can’t possibly know you don’t want something until you’ve had it. And they want you to have it. This week,…
  • Publishers Dropping the Ball on Email Marketing

    30 October 2014, 9:15 am by: ChristaH

    The basics of email marketing aren’t so basic to everyone. According to a new report from Lyris, the shift from print to digital has “transformed the publishing industry, but many publishers are still struggling with the basics of email marketing.”…
  • Wearables and Workers Make a Perfect Match

    30 October 2014, 9:00 am by: Michael Essany

    A new survey commissioned by The Workforce Institute at Kronos Incorporated and conducted by Harris Poll is telling us something very, very important about wearable technology. The global workforce is ready for the wearables revolution. According to a report…
  • Criteo’s New Cross-Device Personalized Marketing Solution Getting Buzz

    30 October 2014, 8:45 am by: ChristaH

    Criteo, a performance advertising technology company, is getting so much attention this week it’s scary (that’s particularly impressive when you consider that tomorrow is Halloween.) MMW was briefed by the company yesterday on the freshly announced global…
  • Shares of Apple Reach New All Time Highs

    30 October 2014, 8:30 am by: MikeR

    Following a protracted period of turmoil on Wall Street for Apple that has loomed large over CEO Tim Cook’s tenure at the helm and in the shadow of Steve Jobs, Apple has finally retraced its losses to touch new all-time highs on Wall Street this week. After…
  • Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know

    29 October 2014, 10:00 am by: Michael Essany

    In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users. Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would…
  • Facebook Moolah Continues the Move to Mobile

    29 October 2014, 9:45 am by: Michael Essany

    Where’s Facebook making the major share of its moolah? Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network. That mobile growth won’t abate anytime soon.…
  • Spindle Launches ‘Yowza!! Beacon’ Program for Retailers

    29 October 2014, 9:30 am by: J. Barton

    Spindle, Inc., a provider of mobile commerce solutions, announced it is now welcoming retailers into its new “Yowza!! Beacon” marketing program. Merchants that enroll in Spindle’s “Yowza!! Offers” mobile marketing service can also take advantage of…

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