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  • Survey: Nearly 90% Use Smartphones in Retail Stores to Make Buying Decisions

    15 April 2014, 1:18 pm by: Greg Sterling

    New smartphone user survey data from Thrive Analytics and the Local Search Association (LSA) reinforce the now well-established idea that consumers will share location information in exchange for tangible rewards. We've seen this in our own survey work as…
  • Cortana Reportedly Closes 'Assistant Gap' with Siri, Google

    14 April 2014, 1:58 pm by: Greg Sterling

    Windows Phone OS 8.1 has received some early favorable reviews. One of the standout features is Microsoft's virtual assistant Cortana. …
  • Mobile-Centric Households Now Outnumber Those with Landlines in US

    13 April 2014, 10:54 am by: Greg Sterling

    According to the latest data from the US Center for Disease Control (CDC), roughly 133 million US adults rely exclusively or primarily on their mobile phones at home. That means they either don't have a telephone landline at all or have one but rarely use…
  • Following Facebook and Twitter, Google Starts Tracking Offline Purchases

    11 April 2014, 6:50 pm by: Greg Sterling

    Internet-influenced offline consumer spending is roughly 10X the value of e-commerce but no one has been able to clearly see or track this phenomenon until recently. Most marketers have focused on online clicks and conversions because they have been much…
  • Mobile Revs in US Double to $7 Billion, Now 17% of All Digital Revs

    10 April 2014, 12:36 pm by: Admin

    No more "year of mobile jokes." Thank God.…
  • Study: Smartphone Users Ready to Buy -- Offline

    9 April 2014, 1:59 pm by: Admin

    This morning I received a message in my in-box with the subject line: "Mobile commerce has really arrived." In the associated article a range of data were cited to argue that consumers were doing more and more e-commerce on their smartphones. read more
  • Wearables: After High Interest, High Abandonment

    3 April 2014, 2:07 am by: Greg Sterling

    There's a strong belief among tech insiders that "wearables" are an emerging hardware category that's here to stay and perhaps even a new marketing channel in the making. Nielsen consumer research asserts that 70% of US consumers are aware of “wearables"…
  • Microsoft Formally Launches Its Personal Assistant -- Cortana

    2 April 2014, 1:02 pm by: Greg Sterling

    At its Build developer conference in San Francisco today Microsoft finally and formally announced Cortana, its personal assistant. The name is derived from a character in the game Halo. read more
  • Surveys Show Growing Demand and Usage of Mobile Payments

    1 April 2014, 11:51 am by: Admin

    Two surveys independently released in the past couple of weeks indicate growing demand for and consumer experience with mobile payments. One survey released by Verifone (n=1,000) found that 55% of respondents were interested in mobile payments, with higher…
  • Apps Killing Mobile Web, Facebook Biggest App, Google Biggest Revenues

    1 April 2014, 10:16 am by: Greg Sterling

    According to new data released by Flurry apps have solidified their hold on mobile user behavior, claiming 86% of all time spent on the mobile internet. Early prognosticators believed that mobile apps were a temporary bridge to the mobile web and would…

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