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  • Opus Research Report: Survey of U.S. Retailers' Use of Indoor Location

    7 August 2014, 3:02 pm by: Derek Top

  • Beacon Case Study Shows Brand Content Equal to Offers for Driving Purchases

    4 August 2014, 6:54 pm by: Derek Top

    Agency BPN, together with inMarket, presented a Hillshire Brands in-store beacon marketing case study at the Place Conference in New York two weeks ago. This was the first time a national brand beacon case study had been presented publicly.…
  • GameStop Tests Beacons in-Store but with a 'Pull' Twist

    31 July 2014, 2:22 pm by: Derek Top

    GameStop is the latest retailer to implement beacons in-store. Supplied by Shelfbucks (which spoke at the Place Conference), the company is testing in-store marketing in its Texas stores with the expectation that it will roll beacons out to 100 stores…
  • Mobile Ad Acceptance, Engagement Have Improved Dramatically Since Last Year

    30 July 2014, 4:25 pm by: Greg Sterling

    The third Mobile Path-to-Purchase study (US) from Nielsen, xAd and Telmetrics is out. The data come from a mix of survey findings and behavioral observation from Nielsen's smartphone panel. The big messages of the study are: read more
  • Place 2014 - Agenda and Presentations

    30 July 2014, 3:26 pm by: Derek Top

    Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and…
  • Facebook and Twitter Q2: Large Majority (over 60%) of Ad Revs from Mobile

    29 July 2014, 4:57 pm by: Greg Sterling

    Last week Facebook released very favorable Q2 2014 earnings. Today Twitter followed with an impressive quarter of its own, handily beating financial analysts' estimates. In after hours trading Twitter is up more than 30%. …
  • Saks Fifth Avenue Parent the Latest Retailer to Roll Out iBeacons

    28 July 2014, 6:30 pm by: Greg Sterling

    The largest iBeacon retail rollout to date is the one announced earlier this year by American Eagle Outfitters. The company said it will put iBeacons in all 100 stores across the US. However it's not clear where that stands at the moment. Walgreens, Safeway,…
  • Survey Reveals Most Common Reasons Consumers Use Merchant Apps

    23 July 2014, 10:49 am by: Admin

    A new survey about digital wallet usage from Thrive Analytics also contains findings about why consumers download and use merchant apps. While nearly 90% of time with mobile is spent "in apps," most consumers don't have many (or any) retailer apps on their…
  • Preview of Place Conference 2014

    21 July 2014, 2:27 pm by: Greg Sterling

    When we launched the Place Conference late last year we felt that the time was ripe to hold an event that started to engage discussion around indoor location. But not simply indoor location; we wanted to "connect the dots" between indoor location, broader…
  • Lines and Cash Are Two Big Payment Pain Points for Consumers

    14 July 2014, 4:45 pm by: Greg Sterling

    PayPal recently released survey data on e-commerce and mobile payments. There were more than 15,000 respondents from a range of countries: Australia, Brazil, Canada, China, France, Germany, Israel, Italy, Japan, Russia, Singapore, Spain, Turkey, UK and the US.…

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